A prominent Indian writing instruments brand launched in 2016 by Rorito International Pvt. Ltd. (formerly GM Pens International), following its split from Reynolds.

Key Aspects of Rorito:
Company Background: Originally GM Pens International (est. 1995), the company transitioned to its own brand, Rorito, in 2016 after ending its, partnership with Reynolds.
Technological Partnership: Collaborates with Schneider, Germany, to enhance its writing technology, ensuring precision in engineering.
Product Range: Known for a variety of products, including the popular Rorito Maxtron, Robomax, and Amazer Gel pens. They also offer, markers, and notebooks.
Key Features: Rorito emphasizes ergonomic, stylish, and comfortable writing, with features like "Robotic Fluid Ink System" for smooth, consistent ink flow, as seen on their official site.
Make in India: The brand focuses on indigenous manufacturing with a "Make in India" approach.